Personal Branding Strategy for a CEO
We developed a customized personal branding strategy for the CEO of a gastronomy company to increase awareness of both the company and her personal brand. In addition, her positioning as a C-level and industry expert was to be consolidated.
As part of the personal branding strategy and positioning, focus topics were defined in a joint co-creation workshop that reflected both her individual strengths and the company’s core values.
This enabled us to create a strategic direction that promotes an authentic connection between the ambassador, the company and the target group.
Tailored Content:
The focus topics formed the backbone of the communications strategy and served as a guide for content that highlighted their expertise, passion and relevance in the areas most important to the company and its community.
Based on the focus topics, we developed content ideas that conveyed expertise and highlighted leadership qualities.
Content production included researching and selecting appropriate visuals. New topics, timelines and next steps were discussed in regular jour fix meetings and in close coordination.
Support with Community Management:
In order to maintain and expand their network, improve their key figures and increase their reach, we also took over active community management for them at times.
This included regular interaction with the community by creating comments and responding to questions promptly after posts were published.
We also monitored the community for inappropriate posts to ensure a respectful environment. We regularly reviewed community feedback to develop new content and adjust strategies accordingly.
Measuring success:
The CEO’s goals were to increase the visibility of her personal brand, build an engaged community and support sales and employer branding through responsiveness and authenticity.
These goals served as a guideline for her activities and were continuously monitored and adjusted to achieve optimal results.
Current key figures, changes and measures to improve the KPIs were discussed in regular KPI calls. The focus was on the KPIs “Followers”, “Appeared in search”, “Impressions” and “Profile visits”. The result was as follows:
- Follower growth (+23 %)
- Appeared in search (+44 %)
- Profil visits (+70 %)
- Average Impressions (7252)
